Legal & Policy Documents

Privacy Policy – 777cx Pakistan Online Betting Platform

This Privacy Policy explains what personal information 777cx collects from Pakistani members, how that information is used and stored, and what rights you have over your own data. Please read it alongside our Terms and Conditions.

Last updated: January 2025
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Contents
This Privacy Policy forms part of the overall agreement between you and 777cx alongside our Terms and Conditions and Responsible Gaming Policy. By registering a 777cx account you confirm that you have read and understood this policy in full.

1Introduction

777cx understands that the privacy of our members' personal information is something that should be taken seriously and handled with real care. When you register an account, make a deposit or place a bet on 777cx, you share personal information with us. This document explains exactly what we do with that information, why we need it and what rights you have over it.

The platform is operated at 777cx.run and is built specifically for Pakistani members. All data handling described in this policy relates to information collected from members in Pakistan using the platform's sports betting, casino, poker and slots services. This policy applies to the website, mobile browser version and any promotional communications sent by 777cx.

We have tried to write this policy in clear, plain language rather than dense legal language, because we want Pakistani members to actually be able to read and understand it without needing a legal background. If anything is unclear, please contact us at support@777cx.run and we will answer your question directly.

Short version: 777cx collects the minimum information needed to run your account and process your payments. We do not sell your data. We protect it with SSL encryption. You can ask us to show you, correct, or delete your data at any time.
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2Data Controller

For the purposes of this Privacy Policy, the data controller — meaning the entity responsible for deciding how and why your personal data is processed — is 777cx, operating the platform at 777cx.run.

As data controller, 777cx determines the purposes for which member data is processed, the methods by which it is processed and the safeguards applied to protect it. If you have any question about how 777cx handles your personal data, you can contact the data controller directly at support@777cx.run.

Certain data processing activities — particularly payment processing and game provision — are carried out by third-party processors operating under data processing agreements with 777cx. These processors are described in Section 7. They act on 777cx's instructions and are not permitted to use your data for their own purposes beyond the scope of their agreement with us.

3What Personal Data We Collect

777cx collects only the personal data that is genuinely necessary to operate your account, process transactions and comply with our legal obligations. The categories of personal data we collect are:

Identity Data
Full legal name, date of birth, CNIC number (when verification is required), nationality
Contact Data
Pakistani mobile number, email address (if provided), residential address (when verification is required)
Account Data
Username, encrypted password, account preferences, communication settings, responsible gaming limit settings
Financial Data
Deposit and withdrawal history, Easypaisa/JazzCash account reference, bank account details (IBFT), transaction amounts in PKR
Transaction Data
Betting history, game play records, bonus activation records, win and loss history
Technical Data
IP address, device type, operating system, browser type, session duration, pages visited, login timestamps
Verification Data
CNIC copy, utility bill or bank statement (only when identity verification is triggered)
Communications Data
Records of support conversations, complaint correspondence, chat transcripts

We do not collect sensitive personal data such as biometric data, health data or religious affiliation. Verification documents are collected only when required by our anti-money laundering obligations or when the member's identity needs to be confirmed before a withdrawal is processed.

4How We Collect Your Data

777cx collects personal data through the following channels:

  • Registration form: When you create your 777cx account, you provide your name, date of birth, mobile number and password directly.
  • Deposit and withdrawal transactions: When you deposit via Easypaisa, JazzCash, NayaPay or bank transfer, the transaction generates a reference that is linked to your account along with the amount and timestamp.
  • Identity verification process: When triggered, you upload CNIC images and address documents directly through the 777cx verification portal.
  • Platform usage: As you use 777cx, technical data is automatically generated including your IP address, device information, browser type and the pages and games you access. This data is collected via standard web server logs and analytics tools.
  • Cookies and tracking technologies: 777cx uses cookies and similar tracking to maintain your session, remember preferences and measure platform performance. See Section 9 for full details.
  • Support interactions: When you contact 777cx support by email or live chat, the content of those conversations is recorded and retained for quality assurance and dispute resolution purposes.
  • Promotions and referrals: If you participate in a promotion or the referral programme, data relating to your participation is recorded against your account.
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5How We Use Your Personal Data

777cx uses your personal data for the following specific purposes, each of which is described alongside the legal basis that justifies the processing (see also Section 6):

  • Account management: Creating, maintaining and administering your 777cx member account, including processing login, managing preferences and updating account details you provide.
  • Transaction processing: Processing PKR deposits via Easypaisa, JazzCash, NayaPay, IBFT and card payments, and processing withdrawal requests to the same or a verified payment method. Financial data is shared with payment processors solely for this purpose.
  • Identity verification: Verifying your identity and age as required by our anti-money laundering obligations before processing certain withdrawals or in response to suspicious account activity.
  • Bet settlement and game provision: Recording and settling bets, crediting winnings, maintaining accurate betting histories and providing access to casino games and slots from certified third-party developers.
  • Customer support: Responding to your queries, resolving complaints and providing assistance with account or payment issues via live chat and email.
  • Fraud prevention and security: Detecting and preventing fraudulent activity, money laundering, multi-accounting and other prohibited conduct as described in our Terms and Conditions.
  • Responsible gaming: Monitoring account activity for patterns that may indicate problem gambling and facilitating deposit limits, self-exclusion and other responsible gaming tools you activate.
  • Platform improvement: Using aggregated, anonymised technical data to understand how members use 777cx and to improve the platform's performance, design and features.
  • Marketing communications: Sending promotional offers, bonus notifications and platform updates to members who have not opted out of marketing communications. You can opt out at any time. See Section 14.
  • Legal compliance: Maintaining transaction records as required by applicable financial regulations and responding to lawful requests from authorities.
We do not: Sell your personal data to any third party, use your data for purposes unrelated to operating 777cx, or send your data outside of the processors listed in Section 7.

7Who We Share Your Data With

777cx shares member data only with the following categories of recipient, and only to the extent necessary for the purpose described:

Easypaisa, JazzCash, NayaPay, SadaPay and bank payment gateways receive the minimum financial data required to process your PKR deposit or withdrawal — typically your account reference, transaction amount and a session token. These processors are bound by their own privacy policies and by data processing agreements with 777cx. They do not receive your betting history or other account data beyond what is needed for payment processing.

Casino and slot game providers — including Pragmatic Play, PG Soft and NetEnt — receive an anonymised session token and stake amount when you launch a game. They do not receive your name, mobile number or payment details. Game providers use session data only to run the game and record the outcome for settlement purposes. Game providers operate under data processing agreements with 777cx and are prohibited from using member data for their own marketing.

When identity verification is required, document images and identity data may be processed by a third-party verification service provider operating under a data processing agreement with 777cx. This data is used solely for the purpose of verifying your identity and age, and is not retained by the verification service beyond the period needed to complete the check.

Technical data including IP address and device fingerprint may be shared with fraud prevention services to detect multi-accounting, bot activity and other prohibited conduct. Aggregated, anonymised behavioural data may be processed by analytics tools to measure platform performance. No personally identifiable information is shared with analytics providers.

777cx may disclose member data to law enforcement agencies, financial intelligence units or regulatory bodies where required to do so by a valid legal order or request, or where disclosure is necessary to prevent or investigate fraud, money laundering or other serious criminal activity. 777cx will not disclose data to authorities beyond the scope of any lawful request received.

We do not share member data with advertising networks, data brokers, recruitment agencies, social media platforms or any other party not listed above.

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8Payment Data & Financial Information

Payment data is among the most sensitive personal data 777cx handles, and we treat it accordingly. Here is exactly how 777cx manages your financial information:

  • Card details: 777cx does not store full card numbers. When you use a Visa or Mastercard for deposit, card data is transmitted directly to the payment gateway using tokenisation. 777cx retains only a masked card reference (last four digits) for your transaction history.
  • Mobile wallet references: Your Easypaisa or JazzCash account number is stored only as a reference for routing withdrawals to the correct destination. It is encrypted in storage and not visible in plain text to 777cx staff.
  • Bank account details: IBFT bank account details provided for withdrawal are stored in encrypted form and are used only for the purpose of processing that withdrawal. They are not shared with any party other than the bank payment gateway.
  • Transaction records: All PKR transaction records — deposits, withdrawals, bet settlements and bonus credits — are maintained in your account history and in 777cx's financial records as required by applicable regulations. These records are retained for a minimum of five years.
Important: 777cx will never ask you to share your Easypaisa PIN, JazzCash PIN, online banking password or card CVV number. If you receive a message claiming to be from 777cx that asks for these details, it is not from us — please report it to support@777cx.run immediately.

9Cookies & Tracking Technologies

777cx uses cookies and similar technologies to operate the platform correctly and to improve the member experience. A cookie is a small text file stored in your browser when you visit a website. It allows the website to recognise your browser on subsequent visits.

The cookies used on 777cx fall into the following categories:

  • Strictly necessary cookies: These are essential for the platform to function. They maintain your login session, remember your language preference and keep your bet slip contents between pages. These cookies cannot be disabled because the platform cannot operate without them.
  • Functional cookies: These remember your preferences — such as whether you prefer the sports betting section or the casino section to load first — to give you a more personalised experience. You can disable these without affecting core functionality.
  • Analytics cookies: Aggregated, anonymised data about how members navigate the 777cx platform is collected via analytics cookies. This helps us understand which features are used most and where the platform could be improved. No individual member is identified in this data.
  • Fraud prevention cookies: Device fingerprinting and session integrity checks use cookie-like technologies to detect multiple account registrations from the same device and identify bot or automated activity. These are necessary for platform security.

You can manage cookie preferences in your browser settings or in the 777cx cookie preference centre. Disabling analytics or functional cookies will not prevent you from using the platform, but may affect how well personalisation features work.

10Data Retention

777cx retains your personal data only for as long as it is necessary for the purpose for which it was collected, or as required by law. Our standard retention periods are:

  • Active account data: Retained for the full duration your account is active on 777cx.
  • Transaction and financial records: Retained for a minimum of five years from the date of each transaction, in line with anti-money laundering record-keeping obligations.
  • Identity verification documents: Retained for the period required by applicable verification obligations — typically five years from the date of verification.
  • Support correspondence: Retained for three years from the date of the interaction, or longer if the correspondence relates to an unresolved dispute.
  • Closed account data: Following account closure, personal data is retained for the minimum period required by law and then securely deleted or anonymised. The standard period is five years from account closure.
  • Marketing data: Retained until you withdraw consent to receive marketing communications, after which your details are removed from marketing lists within 30 days.

When the retention period for any category of data expires, 777cx deletes it securely or anonymises it so it can no longer be linked to any individual member.

11Data Security

777cx has implemented technical and organisational security measures designed to protect member personal data against unauthorised access, loss, destruction or alteration. The key security measures in place include:

  • SSL/TLS encryption: All data transmitted between your device and the 777cx platform is encrypted using SSL/TLS. Look for the padlock symbol in your browser's address bar when accessing 777cx — this confirms the encrypted connection is active.
  • Encrypted data storage: Sensitive data fields including payment method references, passwords and identity document data are encrypted at rest in 777cx's database systems. Plain-text storage of sensitive data is not permitted.
  • Access controls: Access to member personal data within 777cx is restricted on a need-to-know basis. Staff with access to personal data are subject to confidentiality obligations and access is logged and audited.
  • Two-factor authentication: 777cx supports two-factor authentication (2FA) for member accounts. Enabling 2FA is strongly recommended as it significantly reduces the risk of unauthorised account access.
  • Incident response: In the event of a data security incident affecting member personal data, 777cx will notify affected members and take prompt remedial action. We will provide information about what happened, what data was affected and what steps have been taken.
Your security responsibilities: 777cx's security measures protect the data we hold. Your account security also depends on you keeping your password private, not sharing login details, and enabling 2FA. 777cx cannot be responsible for security incidents caused by a member's own negligence in securing their credentials.

12Your Rights Over Your Personal Data

As a 777cx member, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at support@777cx.run with the subject line clearly stating the right you are exercising.

Your Right What It Means How to Exercise It
Right of Access You can request a copy of all personal data 777cx holds about you. Email support — we will respond within 30 days.
Right to Rectification If any personal data we hold is inaccurate, you can ask us to correct it. Update directly in account settings or contact support.
Right to Erasure You can ask us to delete your personal data where we no longer have a legal basis to hold it. Contact support — note legal obligations may require us to retain certain records.
Right to Object You can object to processing of your data for marketing or profiling purposes. Opt out of marketing in account settings or contact support.
Right to Restrict You can ask us to limit how we use your data while a query or complaint is being resolved. Contact support with your request.
Right to Portability You can request a machine-readable copy of the personal data you provided to us directly. Contact support — we will provide data in CSV format within 30 days.
Right to Withdraw Consent Where processing is based on consent (e.g. marketing), you can withdraw that consent at any time without penalty. Opt out link in any marketing message, or contact support.

We will respond to all rights requests within 30 days. In complex cases we may extend this to 60 days — if so, we will let you know within the first 30 days. There is no charge for exercising your rights.

13Minors

777cx is strictly an 18+ platform and the services described in this Privacy Policy are not directed at, or intended for use by, any person under the age of 18. 777cx does not knowingly collect personal data from anyone under 18 years of age.

If we become aware that a member account has been registered by a person under 18, the account will be immediately suspended and any funds in the account will be handled in accordance with our underage access procedures. The personal data of an underage account holder will be retained only for the period necessary to investigate the matter and will then be deleted.

If you believe a person under 18 in your household has created a 777cx account, please contact us immediately at support@777cx.run. We will investigate and take appropriate action promptly.

14Marketing Communications

With your consent, 777cx may send you promotional communications including bonus offers, free bet notifications, cricket and football betting promotions, new game alerts and platform updates. These communications may be sent via SMS to your registered Pakistani mobile number or email if you have provided one.

You can opt out of marketing communications at any time using any of the following methods:

  • Click the unsubscribe link in any marketing email or SMS you receive from 777cx
  • Change your communication preferences in your 777cx account settings
  • Contact support at support@777cx.run and request removal from marketing lists

Opting out of marketing communications will not affect your ability to use 777cx or receive transactional messages — we will still send you bet settlement notifications, withdrawal confirmations and important account security messages. These are service communications, not marketing, and cannot be disabled while your account is active.

Note on self-excluded members: If you are on a self-exclusion period, 777cx automatically suspends all marketing communications to your account. Marketing will not resume until your self-exclusion period ends, and only if you have actively opted back in.

15Changes to This Privacy Policy

777cx may update this Privacy Policy from time to time to reflect changes in the services we offer, changes in how we handle data, or changes in applicable regulations. When changes are made, the "Last Updated" date at the top of this page will be revised.

For material changes — particularly those that affect how we use your personal data, who we share it with or how long we retain it — 777cx will provide at least 14 days' advance notice either through the platform notification system, or by SMS to your registered mobile number. For changes driven by an urgent legal or regulatory requirement, we may not be able to provide advance notice but will notify you as quickly as possible after the change takes effect.

Continued use of 777cx after the effective date of a revised Privacy Policy constitutes your acceptance of the revised policy. If you do not agree with any changes, please contact support to arrange account closure and ensure your data is handled accordingly.

16Contact Us About Privacy

If you have any question about how 777cx handles your personal data, if you wish to exercise any of your rights described in Section 12, or if you believe 777cx has handled your personal data incorrectly, please contact us:

  • Email: support@777cx.run — use the subject line "Privacy Query" or "Data Rights Request"
  • Live Chat: Available 24/7 within your 777cx account dashboard

We aim to respond to all privacy-related queries within 5 business days and to resolve data rights requests within 30 days as described in Section 12. If you are not satisfied with our response to a privacy complaint, you may escalate the matter to a senior member of the 777cx team by emailing with the subject line "Privacy Complaint — Escalation."

If after our internal process you remain dissatisfied, you may have the right to seek further recourse through applicable data protection authorities or courts in Pakistan depending on the specific circumstances. 777cx is committed to resolving privacy concerns fairly and will cooperate fully with any lawful investigation.

How 777cx Protects Your Privacy

Six practical commitments that make 777cx a platform Pakistani members can genuinely trust with their personal information.

SSL Encryption on Every Page

Every page on 777cx is served over HTTPS with SSL/TLS encryption. Your login credentials, payment details and personal information travel between your device and 777cx's servers in an encrypted form that cannot be read in transit.

No Data Selling — Ever

777cx does not sell, rent or trade member personal data to any third party for commercial purposes. Your data is used only to operate your account and run the platform — nothing else. This is a firm commitment that will not change.

Tokenised Payment Processing

Full card numbers are never stored on 777cx servers. Easypaisa and JazzCash credentials are encrypted at rest. Your PKR payment data is handled through certified payment gateways with tokenisation so the sensitive details never sit in plain text anywhere on the platform.

Full Control Over Your Own Data

You have the right to access, correct, restrict or delete your personal data at any time. Email support@777cx.run to exercise any of these rights. We respond within 30 days and there is no charge for any data rights request.

Easy Marketing Opt-Out

Not interested in promotional SMS messages? Opt out in your account settings or click the unsubscribe link in any message. 777cx will stop marketing communications within 30 days and will not reinstate them without your explicit consent.

Minimum Data, Maximum Care

777cx collects only the data genuinely needed to operate your account and comply with legal obligations. We do not collect data speculatively or "just in case." When data is no longer needed, it is securely deleted or irreversibly anonymised.

Your Privacy Is Protected at 777cx

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